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Simulate your challenge

Run the decision now. Skip the regret later.

Big decisions carry real costs. Before you lock in a plan, put it inside a live simulation of the organisation and watch how the people in it respond.

The gap

Most teams jump from slides to execution.

That jump is where risk hides. A simulation gives you a rehearsal: a place to test assumptions, surface constraints and find the path that survives contact with reality.

The blind spot

Spreadsheets cannot model people.

Financial models are useful, but they ignore stakeholder resistance, organisational bottlenecks and credibility with the board. When pressure rises, those factors decide which strategy wins.

How it works

Your challenge, turned into a living organisation.

We translate the challenge into a tailored simulation: the market, the internal constraints, and an executive team with their own agendas.

Your team works it across several rounds. You see what breaks, what compounds and where keeping options open pays off.

What you leave with

A decision you can defend.

A shortlist of credible options with their trade-offs, a sense of timing, clear risks and triggers, and a story the CFO respects.

And a plan B you are actually willing to use.

For leaders with a high-stakes choice on the table

Chief Strategy Officers and strategy directorsCFOs balancing capital across competing betsBusiness unit leaders preparing to launch or pivotPMOs coordinating cross-functional executionInnovation leads testing venture directionsConsultants rehearsing a client engagement

What participants say

I've participated in Strategy Quest twice now. Both times were incredibly enriching, full of learning and fun.

RomanDigital CX Innovator, NatWest Bank

I knew this was going to be a stretch from my current job role and skills.

BinduSenior Service Designer, GitLab

To make a decision on strategy for a big company, while considering all the options, is something really valuable.

TheaStrategy & Transformation Lead, Sanofi

Other ways to use Strategy Quest

Common questions

What is a business strategy simulation?

A safe rehearsal of a real strategic decision. Participants step into a living organisation, work with the people in it, make choices and see the consequences play out over several rounds, instead of reading about them in a case study.

How does Strategy Quest work?

A facilitator builds an organisation in about 20 minutes: its market, its numbers and an executive team of AI stakeholders, each with a role, an agenda and a memory. Participants get a mandate, email those stakeholders, gather information, build support and submit a strategy. The executive team reacts to it, and the next round starts from where they left it.

Who is it for?

Consultancies that want to rehearse an engagement, in-house strategy and transformation teams, leadership programmes and business schools. Anyone who has to make a high-stakes call with incomplete information and other people who disagree.

How long does a session take?

You decide. A single quest fits in a two to three hour session, and a series can run over several weekly rounds. Workshops, offsites and multi-week programmes all work.

Can it simulate our own challenge?

Yes. Start from a new organisation in a real market, build one from scratch, or base it on a specific organisation. The people inside the simulation are always fictional.

Does it work for remote teams?

Yes. Everything runs in the browser, so participants can play from anywhere, alone or in teams.

How do participants get feedback?

Every submission gets a reaction from the executive team, and the facilitator sees decisions, conversations and scores as they happen. That gives the debrief real material to work with instead of opinions.

Put your strategy to the test with Strategy Quest